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For thirty years, Legal Netlink Alliance has served the needs of clients worldwide.


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For thirty years, Legal Netlink Alliance has served the needs of clients worldwide.

NSTLAW - Guinness Distribution Approved for Serbia and Montenegro

Jul 22, 2022 – Belgrade, Serbia

BELGRADE - July 22, 2022 - Apatinska Pivara and Trebjesa Pivara (members of Molson Coors Group), two of the largest breweries in Serbia and in Montenegro, are partnering up with Diageo Ireland, one of the best known and largest beverage producers in the world. The Competition authorities of Serbia and Montenegro have adopted exemptions of a restrictive agreement to allow for its distribution.

NSTLAW competition team, Associate Mitar Simonovic and Legal Trainee Teodora Markovic, alongside Senior Partner Nenad Stankovic, provided comprehensive legal support for the individual exemption proceedings led before both the Serbian and Montenegrin competition authorities, supporting Apatinska Pivara and Trebjesa grow and widen their portfolio for the enjoyment of all beer lovers in both Serbia and Montenegro.

Background

Molson Coors Beverage Company and Diageo have announced in 2021 that they are extending their partnership in Central and Eastern Europe (CEE) with a new distribution agreement for Diageo’s current and future key beer brands such as Guinness, Kilkenny and Hop House 13. The deal covers Bulgaria (Kamenitza), Croatia and Bosnia and Herzegovina (Zagrebačka Pivovara), Hungary (Borsodi Sörgyár), Montenegro (Pivara Trebjesa), Slovakia (Pivovary Staropramen) and Serbia (Apatinska Pivara).

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